The Ford Focus electric is Ford’s first ever all electric passenger car. The 2012 Ford Focus was designed with specific competitive features in mind including a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles. Using a 240 charging station the Focus can be charged in 3-4 hours, half the charge time of the Nissan Leaf. The design will be familiar, as it’s based on Fords global C-car platform which is used for both the gasoline and diesel powered Ford Focus vehicles which where debuted at the 2010 North American International Auto Show in Detroit (Detroit Auto Show) and were launched at the Paris Motor Show in September.

2012 Ford Focus Electric

2012 Ford Focus Electric


“Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles,” said Derrick Kuzak, Ford group vice president for Global Product Development. “Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs.”

MyFord Mobile Application

One of the unique features for the Ford Focus electric is the MyFord Mobile app. Like other remote EV applications you are able to monitor the charging status of the EV and receive instant notices when the charging process is complete. You can also receive a notice when the vehicle needs to be changed.


The MyFord application also allows you to remotely program charge settings and download vehicle data for analysis. One of the more interesting features of this application is to be able to use power from the grid (while plugged in) to heat or cool both the batteries and the cabin in preparation for use. The Focus can also be remotely started, and remotely locked or unlocked. Using the GPS feature the vehicle can also be located if stolen.

Advanced Battery System

The 2012 Focus includes an advanced battery system that heats or cools the battery as needed to keep it at the optimum temperature to maximize battery life and the driving range. This optimum temperature helps the battery remain at the most efficient temperature for both charging and discharging.

The batteries can be charged with 240 or 120 volt EV chargers. The charging port has light rings that tell you when the charging connector is properly connected and also tells you when the batteries are being charged. If there is a fault the rings flash, when fully charged the entire ring is solidly lit.

Ford Focus Value Charging

The 2012 Ford Focus employs software from Microsoft to create a new feature called “Value Charging” (let’s hope it doesn’t include the “blue screen of death”). This new feature helps the owner to charge their vehicle at the lowest possible utility rates.

“Value charging allows our customers to reduce their electricity costs by taking advantage of off-peak or other reduced rates from their utility without a complicated set-up process,” said Ed Pleet, manager, Ford Connected Services Organization. “This is a ‘set it and forget it’ approach for the customer to reduce energy cost.”
Check out the full specifications at 2012 Ford Focus