While the majority of the people visiting NorCalCars.com are looking to buy a new car or research a car before they buy one, many are car dealers looking to find ways to promote their dealership website. This post is devoted to those used car dealers looking to promote their website.
If you build it, they will come
One major misconception of new website owners is that all they need to do to have a successful website is to create one. Unfortunately this can be likened to building a new car lot in the middle of the desert with no roads leading to your business. You might have the best selection of cars at the best price but likely you are going to be the one person that knows it.
While Google and the other search engines will likely find your site and index it, at this point it will likely not show up in the search engine results. To get Google to start showing your website in the result pages of the search results requires that you promote your car dealers website.
Promoting your Dealership web site
To get your dealership website to show in the search engine results requires that you promote your site. There are three ways to promote your site, advertisement (payper click and others), SEO (search engine optimization), and Social networking. For this article I will be talking about promoting your site with social networking and how to do it. If you would like to know more about why social networking is one of the major ways to promote your dealership website read this article on “Why More Businesses Are Getting Into Social Media Marketing To Improve Web Traffic“.