Thu 15 Apr 2010
By designing to attract and meet the needs of a wide variety of personalities and styles Ford is appealing to individualism with the new 2011 Fiesta. The vibrant design, (nine shades make up its dynamic color palette), reflect the “Inspired by Color” campaign that has hallmarked the release of the Fiesta.
Fun and Functionality
More than just a fun car with a funky color scheme, the Fiesta is also practical. With 15 different technologies, that work together to produce a projected fuel economy rate of 40 mpg, it gets a best-in-its-class fuel rating.
But good gas mileage is not all it has to offer.
Under the hood is a .6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. That means this little bombshell has some serious get-up-and-go and maneuverability.
This global engine also offers a new advanced front end accessory drive (FEAD) belt with a stretchy dynamic that ultimately contributes to the Fiesta’s overall fuel economy.
There are also a number of standard and extra features available to increase convenience and add connectivity. For example, a driver’s integrated mobile phone with voice- activated communications and entertainment system.
In order to meet the different sizes and needs of the individuals that will be driving it, the Fiesta offers key entry, push button start, a tilt and telescoping steering wheel, and adjustable cup holders.
Automatic or Standard
Traditionally, those who have been concerned about getting the best gas mileage out of their vehicle have gone with standard transmission. But, times have changed and the Fiesta’s PowerShift six-speed automatic transmission delivers maximum fuel economy without the need to shift.
For those that prefer the feel of a stick shift, Fiesta features a standard five-speed manual transaxle that is calibrated to offer spirited off-the-line speed, exceptional fuel economy, and an unforgettable driving experience.
The keys that keep the PowerShift fine-tuned are the Twin internal clutches that are constantly optimizing themselves. They depend on the signals from presser on the accelerator pedal to get the maximum responsiveness or fuel efficiency.
Electric Power Assist Steering (EPAS), is a speed-sensitive system that adjusts according to speed, cornering forces and acceleration or deceleration. Included in the EPAS is Pull-Drift Compensation, a mechanism that helps the Fiesta to stay true to the road despite any inclement driving conditions that may arise. Another part of the EPAS is the active nibble control, a feature that helps detect and compensate for tire imbalance anomalies.
This car has dual-stage first-row air bags, a class-exclusive driver’s knee air bag, side air bags and side curtain air bags. Could you want air bags anywhere else?
The AdvanceTrac® traction control system with Electronic Stability Control (ESC), improves the safety of the vehicle by detecting and minimizing skids and is standard on Fiesta along with rear door child safety locks and seat belt pre-tensioners.
On top of all that, more than 50 percent of the frame is made of high strength steel, and even ultra-strong boron steel is used in several critical collision areas.
Noise, vibration and harshness (NVH) control, special padding behind the instrument panel, foam baffles mounted inside the pillars, and other components, keep the Fiesta quiet. Many of the materials that make up those components are fabricated using recycled content, a lovely help in conserving our natural resources.
The Last Word
The Fiesta will be going on sale soon, with all of these features that benefit the ecosystem, pocket, and economy. And all that is wrapped in enough colors to match any wardrobe or personality…